Family based events

It is noticed that the demographic of the data collected skews towards the females. Hence it is suggested that StarHub host a “Family Day”, that centres around challenges that involve specifically father and child. An obstacle course or photo frame making challenge would suffice. This day out should include a photo booth area where StarHub can put up a backdrop, and get people to post with the hashtag #StarHubFamilyTime. A component that could be included is “best family identity”. The idea of this mass events it that it brings awareness to the existence of this particular hashtag.

Park events

Hold promotional events at the park instead of the typical shopping center to target the families with children segment. Our analysis of instagram posts by this segment has shown that they like to post pictures and spend time with their children in the park instead of shopping centers and convention halls. Thus, to attract this segment of people, Starhub should hold their promotional events in the park instead as the chances of having families with children in the park is higher than in the shopping malls.

Sensory Play Contest

To boost their social media presence and interaction with the consumers, StarHub can set challenges on their Instagram account. This could be themed around the tagline “This is their Childhood, what was yours?”. Of which to market their challenge, StarHub can approach the owners of 2mamas4kids on Instagram to feature sensory play. To participate in the contest, the user will of course have to follow StarHub on Instagram, and use a specific hashtag to allow for StarHub to view their posts. The winner of the best post gets a set of sensory play items. This promises Starhub more followers, and unpaid advertising.

Instagram Feed Theme

StarHub should adopt themes to generate content ideas. This allows them to interact in consumer vernacular and have a more meaningful impact on them. Currently the Starhub Instagram feed is cluttered with content scattered across any topic. This is because the Starhub Instagram account services all target audiences. To make this more themed or less cluttered or more “aesthetic”, one could go with the various themed feed as mentioned above.

Bakery (Cake) Collaborations

Families in Singapore prefer to capture images with their children rather than capturing with food. Therefore, we can organise a family photo contest in Instagram with a topic called: “The most interesting Post”. Top 5 winners of the month are able to walk away with Starhub’s freebies. Singaporean families love to capture their children’s birthday as they want to capture their children growing process. Therefore, Starhub might want to collaborate with bakeries in their birthday cakes. For every birthday month of Starhub customer’s children birthday, provide them with a free birthday cake.

Proudest Moment Contest

Majority of the families in Singapore only show their positive side to their friends and the netizens. In addition to this they would rather post pictures of their children rather than themselves. Therefore, we can create an Instagram photo contest with a topic called: “Proudest memories with your children”. Looking at captions written by the target audience, they would want to participate as participating in this they can get a chance to show off their children to even more people online. Prizes can be given to the top 5 posts voted by the public or judged by Starhub personnel or by the amount of likes on the photos.

Steps Challenge

We are aware of the fact that Starhub has a rewards application entitled “HubTreats”. In order to get more people to download this app, Starhub can create a steps challenge campaign whereby customers under Starhub are able to clock in their steps, afterwhich Starhub can offer tiered rewards based on steps. Naturally

For instance: walk 20k steps everyday for a week to get 1GB free the next month. walk 25k steps everyday for a week to get 2GB free the next month.

@xincilovesyou

Xin Ci’s Instagram account has a high number of likes of 2,524 and we can see that the user has a high number of followers of 11,800. In addition, majority of her posts have quite a number of people commenting positively about her pictures that she posted on her account. We also found out that this user has other platform to improve their engagement level in social media.

@daprayer

Dawn’s Instagram account has a high number of likes of 353 and we can see that the user has a high number of followers of 4,331. In addition, majority of her posts have quite a number of people commenting positively about her pictures that she posted on her account. We also found out that this user has other platform to improve their engagement level in social media.

@2mamas4kids

Although @2mamas4kids does not have lots of likes but they have a high number of followers, 1,331. The most interesting about this account is that both their mom teaches their kids in sensory and showcase to other fellow Instagrammers.

@missuschewy

Charlene’s Instagram account has a high number of likes of 326 and we can also see that the user has a high number of followers of 10,500. In addition, majority of her posts have quite a number of people commenting positively about her pictures that she posted on her account. we also found out that this user has other platform to improve their engagement level in social media.

@miltongohblog

Milton’s Instagram account has a high number of likes of 2,255 and we can also see that the user has a high number of followers of 68,200. In addition, majority of his posts have quite a number of people commenting positively about his pictures that he posted on his own account. we also found out that this user has other platform to improve their engagement level in social media.

@Shannie.mollie

She is the owner of this Instagram account, she is a mummy with a baby girl, loves to share child photos on Instagram. In addition, majority of her posts have positive comments on the pictures that she posted.

@Tjinlee

She is a mummy of two little boys. Lee’s Instagram account has a high number of likes of 586 and we can also see that the user has a high number of followers of 31.4k. In addition, majority of her posts have positive comments. She is one of the founder of WearOhWhere, the website is about life style, beauty, travel, and own brand clothes shop.

@Lecilurve

She is a digital influencer, and normally blogs about fashion, beauty, lifestyle. She has a young baby girl. She is open to collaboration as we can see this in the biography. She owns this account and she has 39.3k followers, the average number of likes is aroumd 1150 and majority of the her posts have quite a number of positive comments.

@Bbroyce.stagram

This account records the growth life of male boy; the account is probably owning by his parents. This account is open to collaboration since there are a lot of collaboration posts in this account. He has 31k followers and majority of the posts have positive comments.

@Esterachel

She is a blogger, and normally blogs about lifestyle and share about her children. She has two daughters. She owns this account and she has 4.9k followers, the average number of likes is around 350. She also did a collaboration with Nestle Gerber where she helps the brand do a sponsored post. This shows that she is open to do collaboration as long as the picture is nice and elegant.

DOUBLE TAP POST

Double tap is a feature on Instagram, instead of tapping the small heart button to like the post, user can double tap the image/video to like it. A heart will appear to affirm the like. Double-tap posts are referring to posts that can be interact with the like feature, one can double tap the image and when the small heart pop up, the image will be complete.

RESONANCE

Visual content is the new communication, people are keen to post more pictures on social media instead of writing lengthy posts. Images are the best evidences when we throw back to our last time, because image can resonate with the memories. Not just memories, amazing pictures can always resonate with people. Verizon partnered with popular photographers who travel around the world, always post amazing scenic view pictures on Instagram. Verizon reposted these posts and these posts have a higher number of likes than normal posts in average. These posts are also targeting users who travel a lot, because Verizon targets internationally, and these photographers who travel around also use Verizon service. Starhub can use such marketing strategy to maintain the social media platform.

THEME-FEED

Consistent color scheme gives a good looking profile, it gives user a pleasant feeling at the first glance. Most of the popular profile has a same color scheme.Deutsche Telekom is one of the largest telecommunication company based in Germany, they are very active on social media too. Look at the image below, that is Deutsche Telekom’s instagram profile, it has a pink color scheme where pink is also their logo color, the profile looks very consistent yet they maintain the logo color.

REITERATION

By reiteration- we do not mean uploading the same picture over and over again. The Latin phrase "omne trium perfectum" conveys the idea that what comes in threes is perfect so why not create a series of very short, visual stories. This works nicely for marketing on Instagram as three posts make one row. The screenshot below from AT&T features this example of reiteration.

SPACE IT OUT

This sees one big photo split into nine separate posts. It captures the attention of the new user when they scroll through the company/ personality’s feed for the first time. However this might be seen as spam, hence it is a good idea to use Hootsuite or any other applications to schedule these posts at times where you followers are not as active, e.g. at 3am.

PRODUCT PLACEMENET

Starhub recently did a Facebook post advertising for Sony Xperia XZ. Whilst it is a good idea to feature the functionalities of the phone, Starhub can consider some product placement, such as the below done by AT&T as well. These posts are through the point of view of the user utilizing the devices that AT&T covers. Being a telecommunications company, Starhub can easily adapt this look for a campaign.

ALPHABETICAL POSTS

Alphabetical post is where posts related to an alphabet. in this case, the company posted the various attractions in different countries. These countries are all countries that they provide flights to. For example, they have flights to philippines so they did a post for the letter “Y” for the Yapak Beach in Boracay, Philippines. In Starhub’s case they could post images of remote countries that you can get cell service in. For example, they could post a scenic picture of a phone in a country that is very remote like Fiji or Africa. This will show that even in distant and peculiar countries Starhub users can get cell service.

INTERACTIVE VIDEOS

Butterworks is a local youtuber where they showcase their talent in the form of moving visual. This video enables users to interact together with the video by placing their thumb on the middle of the video. It simulate the action that the video wants to portrait the the users. Starhub can follow this concept by coming out with a shorter video for instagram that enables both parents and their children to be engaged in the video. It also able to simulate the upcoming new devices or even existing devices they want to promote to their customers.